[…] The more famous a designer is, the more projects they have and the less time can they spend on each one. There is an exponential reduction in the attention that can be given to design, or even to those who are doing the designing. It is as if the greatest ambition of an architect is to have no time to design. Each task must be allocated an ever-smaller amount of concentration. Architectural practice involves traversing a landscape of disconnected points of intensity, and finding ways of networking those points into a form of creative intelligence.

Successful architects have to stitch together all the different and increasingly fragmented pieces of their private and professional lives with a wide range of technologies, starting with personal assistants, video conferences, email and text messages.

The real design work becomes that of time management. [..]

Mark Wigley

[Contribution to a dialogue on The Cult of Celebrity with Thom Mayne and George Baird, held at the Berlage Institute, April 17, 2007]